BEST YOU 2: MUTUALLY BENEFICIAL LEADERSHIP

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USED UNDER LICENCE Too many people are expected to 'conform' to a stereotypical model of what management wants. For instance, all direct salespeople should be assertive and emotive. Yet 70% of western population do not respond well to this front-line behaviour, which is why some companies have gained a dubious marketing reputation. Imagine the outcome if the sales professional was managed to maximize 'their' way of presenting directed to 'their' type of audience. Surely, income and happiness in selling will multiply. MBL provides tactical perspective within career relationships for business leaders to more effectively select and manage High-Yield with Low Maintenance. It is used in conjunction with the Job/Self Description Questionnaire available on request.