COUNSELLOR SELLING ~ I'm Best With You [pdf]
- 9.95 GBP
Elections are never won on the things that can be measured, but on the feelings and beliefs of the electorate. Similarly, people buy based on their attitudes, their feelings, their desire to solve a problem great or small. Any business that exclusively competes with 'unique selling point' (USP) is ultimately missing the point of the people involved. You and I don't want to be 'sold', but we are perfectly willing to 'buy', provided we have discovered and agreed we have a problem to resolve. Counsellor Selling enables the professional salesperson to join with the customer on a mutually beneficial journey of discovery. A journey that provides the best possible outcome for all involved.