COUNSELLOR SELLING ~ I Like Me Best With You
- 9.95 GBP
Elections are rarely, if ever, won on the things that can be measured. They are won on the attitudes, feelings, and beliefs of the voters. Similarly, people buy based on their attitudes, their feelings, their desire to solve a problem great or small. Few people want to be 'sold', but are perfectly willing to 'buy', provided they have discovered and agreed they have a problem to resolve. Any business that exclusively competes on 'unique selling point' (USP) is ultimately missing the fundamental buying behaviour of their customer. Counsellor Selling enables the professional salesperson to collaborate on the customers beneficial journey of discovery. A journey that provides the best possible outcome for all involved.