5. Aug, 2020

Personality & Your Live Audience! PART 2 The Non-assertive Personalities

Last week we suggested that Concerts, and Conventions attract a predominance of one type of personality that relates to the particular performer. We also explored how to capture the attention of Assertive Personalities within a mixed audience.

Today, I assume once again a mixed audience and explore how to capture the attention of Non-assertive Personalities. For this purpose, I shall continue my theme of Highly Effective Interpersonal Skills Awareness.

The Non-assertive Personalities

POINT 1: Both Cool/Asker and Warm/Asker are NON-ASSERTIVE. The first possesses a COMPROMISING attitude believing any solution is based on a balance of probability. The second possesses a SUBMISSIVE attitude believing other people’s needs come first.

Cool/Askers want a speaker to provide sufficient detail or be given the opportunity of obtaining it later through Q&A and/or hard copy and/or links through the Internet. They want to know HOW a speaker knows what they know.

Warm/Askers want a speaker to offer personal assurances. They want to know WHY a speaker cares about them and those they care about.

POINT 2: Non-assertive Personalities may become disappointed and disassociate if they feel let down. So, how do you capture and maintain non-assertive attention?

The answer is: Overview (some) evidences and confirm personal support

Having quickly captured the attention of the assertive personalities at outset (see PART 1), you continue with the Cool/Asker in mind:

‘For those who will undoubtedly want more detail today there is a Q&A session following the presentation! Website links will also be provided.

‘The earliest recorded history of interpersonal skills awareness begins 500 years before Christian era with the Greek Philosopher Physician Hippocrates who noticed his patients shared certain behavioural traits which he isolated into four groupings. He believed such traits were due to medical conditions or ‘humours’ and described them in physiological terms.

‘In an early and mid 20th century follow up to Hippocates work, two questions became apparent that readily identified primary personality from a psychological perspective ~ personality essentially the result of nurturing. Question one concerns control of self or emotiveness. You are emotionally Cool or WarmQuestion two concerns control of others or assertiveness. You demand things of others ~ Teller, or you request things or others ~ Asker.

‘Let’s experiment! Take a moment to introduce yourself to the people sitting each side of you. It doesn’t matter if you know them or not.' 


‘OK! Let’s mentally revisit your neighbour’s responses, asking yourself the following two questions about them:

  • Q1: how did they display their feelings towards you?
  • Q2: did they attempt to control the encounter?

‘You now have two answers on two dimensions: Emotionally Cool or emotional Warm. And, Teller or Asker. If you haven’t got a clue, don’t worry. It can take a little practice.'

You conclude your opening remarks with the Warm/Asker in mind.

‘Research states that most relationships are not damaged by the content of a conversation, but through a clash of personalities ~ the delivery of that content. People are more agreeable when they are treated the way we want to be treated. The material I will share with you today reassures the other party that you care enough to want to try to understand them. It builds and maintains early and positive relationships. Let us take a look at more visuals … ‘

POINT 3: Using words like reassure, care, relationships appeal to the Warm/Asker.

In Conclusion

This opening to a presentation is critical to each primary personality and may be supported with a visual aid or two designed to satisfy, in order of low to high patience, the Cool/Teller; the Warm/Teller; the Cool/Asker; and, the Warm/Asker.

Now each of the four primary personalities are paying attention, it is time to add appropriate content. 

To explore this paper, text 0044 7900 251258 or email info@uetp.co.uk

Complicated IS East! Simple IS Hard!