3. Jun, 2021

REVISION: Background to Personality Profiling


The 5th century BCE Greek physician Hippocrates is credited with the earliest recognition of ‘personality’. Observing his patients, he determined each possessed one of four predominant behaviour traits, which he believed was a result of bodily fluids or ‘humours’.

Two-and-a-half-thousand year later, the subject of personality received a revival through the excellent work of William M. Marston and Walter V. Clarke who created the Dominance – Inducement – Submission - Compliance or DISC model, which is the basis of all psychometric applications today.

In the second half of the 20th century, personality profiling was applied to job-management and career-counselling by John G. Geier, and continued by John P. Cleaver. My work within this field commenced in 1981 under the tutelage of JP Cleaver.

Personality is no longer associated with bodily functions, but is known to be the result of early psychological conditioning. Though severe emotional trauma may have an effect on personality ~ usually not for the better ~ personality is predominantly ‘wired’ by our 5th birthday.

Prudent observation, and appropriate behaviour adjustments improve relationships for a mutually beneficial outcome. This empowerment to accommodate another person’s habitual way of doing things is never in the manipulation of them, but in mastery over one’s own personality!

The Four UETP Primary Personalities

We call the pure COOL/TELLER ~ ABSOLUTIST ~ who is habitually: Demanding; Direct; Driving; Dogged; and, Decisive. Their designation letter is ‘D’

We call the pure WARM/TELLER ~ SHOWMAN ~ who is habitually: Interactive; Inspirational; Influencing; Inducing; and, Impressive. Their designation letter is ‘I’

We call the pure WARM/ASKER ~ SUPPORTER ~ who is habitually: Supportive; Stable; Steady; Sentimental; and, Shy. Their designation letter is ‘S’

We call the pure COOL/ASKER ~ ANALYST ~ who is habitually: Cautious; Careful; Conscientious; Concerned; and, Calculating. Their designation letter is ‘C’


Since the mid-20th century, tens of millions of profiled people can be grouped by primary personality thus:

D ~ COOL/TELLERS = 10% tested population

I ~ WARM/TELLERS = 30% tested population

S ~ WARM/ASKERS = 40% tested population

C ~ COOL/ASKERS = 20% tested population

Backup Personality

Each primary personality (see above) can now be segmented into four back-up personalities by using one of the identification letters. For example, the D primary personality may also have a back-up personality: D+D, D+I, D+S or D+C.

Though everyone is ultimately unique, for better daily inter-personal relationships, effective role-shifting conscientiously applied produces more mutually beneficial outcomes at work, in business, and within families, schools, and every organisation.

To discuss this paper, or arrange your workshop email info@uetp.co.uk

Complicated IS Easy! Simple IS Hard!